How to choose fabric for a custom shirt
A GUVY guide · 2026-10-11
The fabric decides how a shirt looks, feels, creases and lasts — often more than the cut. With made-to-measure you choose it yourself instead of taking whatever a brand stocked. A simple way to choose: start from where you will wear it.
By occasion
- Every office day: wrinkle-free cloths and fine twills — they stay neat through long days and commutes.
- Client meetings and a polished, understated look: quiet textures such as herringbone, micro-twill and tonal jacquards in navy, grey, charcoal, white and soft blues.
- Smart-casual, dinners and weekends: checks, windowpanes, prints and bolder jacquards.
- Distinctive pieces: a woven jacquard pattern or an unusual colour gives individuality without logos.
The fabric families at GUVY
- Jacquard — the pattern is woven into the cloth rather than printed on it, so it has texture and depth — leaf, geometric, ripple and floral weaves that stay subtle from a distance.
- Wrinkle-free — finished to resist creasing through a long working day — a practical choice for office shirts, travel and anyone who would rather not iron every morning.
- Plaid and checks — windowpane and check patterns for smart-casual shirts and weekends.
- Korean fabrics — a smaller, separate selection of Korean shirt fabrics.
- Denim — denim fabric for casual made-to-measure pieces.
- Herringbone, twill and textured weaves — quiet, textured weaves that look plain from across a room and rich up close — the backbone of an understated office wardrobe.
Every fabric on guvy.in is shown with photos and its price per metre, and new fabrics arrive regularly — see the New Arrivals section. In the shop you can feel the cloth before deciding.
The price per metre is shown under each fabric on the Fabrics page, and again when you open a fabric.
Visit GUVY
3rd floor, 25, Kavuri Hills Rd, Kavuri Hills Phase 3, Madhapur, Hyderabad, Telangana 500081
Phone / WhatsApp: +91 97050 76076 · Message on WhatsApp · Open in Google Maps
Quick answers
- Where can I choose my own fabric for custom men's shirts in Hyderabad?
- At GUVY, in Kavuri Hills, Madhapur — a short drive from Hitech City, Jubilee Hills, Kondapur and Gachibowli. You choose from GUVY's shirt fabrics — jacquards, wrinkle-free cloths, checks, herringbones and more — and the shirt is cut to your measurements.
- Where can I get wrinkle-free formal shirts made to measure?
- GUVY in Madhapur, Hyderabad has a dedicated wrinkle-free fabric section; any of them can be made into a shirt cut to your own measurements.